To have a successful Facebook Page, it’s absolutely critical that you genuinely care about your audience and provide them with quality content. There are easy steps you can follow to help you create better quality content for your Facebook page.

Here are 12 tips from us:

1. The length of your Facebook post matters


According to Facebook, posts between 100 and 250 characters receive 60 percent more likes, comments, and shares. In this case, less is more!

2. Post photos and videos


Facebook has reported that photos, photo albums, and videos get 180% more engagement than links and text-only posts.

3. Tell your fans what you want them to do


Think beyond literal calls-to-action. Try asking fans to fill-in-the-blank, give you a “thumbs up,” or answer a true or false question.

4. Be consistent 

wall post

Regarding your Facebook, you’ve got to consistently “feed the beast”! Add and distribute new content on a daily basis.

Every brand is a publisher today.

5. Always have a call-to-action


Tell people exactly what to do by using “LIKE if…”  “COMMENT if…”  “SHARE if..” “TAG a friend who..” or combine multiple calls to action.

6. Hashtag Your Posts

#Hashtags expand your reach to people posting about or searching that topic.

They also help to connect posts across a campaign, theme, or contest.

7. Be Useful

Think about how you can help your customers. Are you there to educate them, to entertain them, or both? We think that DIY posts are a great way to do both.

8. Schedule Facebook Posts

There are endless third-party tools for scheduling posts in advance, a great example is Hootsuite. Although, Facebook now allows you to pre-schedule posts from within – whichever you choose, make good use of them!

9. Mark Your Photos

Use a branded watermark of a logo or hashtag on your photos.


1o. Strive for Comments over Likes/Shares

They might take a bit more effort on the part of your fans, but comments drive 3X more views and clicks on your post than likes or shares.

11. Ask Questions

Posts containing questions receive 100% more comments.

This is also a great way to engage with your audience.

12. Use Emoticons

Posts with emoticons get 57% more likes, 33% more comments, 33% more shares than posts without emoticons.