It’s probably not news to you that women have a way higher presence and greater level of interaction on social media channels than men do. Here we break down general user-figures and our very own Splashscore statistics to emphasize why women are the real superheroes on social media networks.
Social Media Activity
Did you know? On average, U.S. adult women use Facebook more than any other social media network, and 10% more than U.S. adult men.
Interaction with Brands on Social Media
On average, women stay more current with brands on social media than men. Women’s strongest actions towards brands on social media are to show support for a brand, to access a deal on a specific brand or product, share their experiences about a brand, and stay up-to date with a brand.
At Splashscore we’re harnessing the power of social media wonder women. Our data shows that U.S. women aged 25 to 45 are not only more active, but also drive higher levels of engagement on social media than men. As a result, they are more influential and generate a larger “splash” which allows them to generate a stronger impact among their friends about the brands they like. We compile our Facebook data from users’ activity over the last 90 days.