The team over at Beyond asked 1,500 social consumers about the products and services they had most recently researched online and how they went about it.  It was found that depending on a product or service, a channel may have more or less influence on a consumer’s decision to purchase.  Influence was measured as the degree to which each channel impacted the consumer’s decision to purchase.

1. Baby Products


2. Music


3.  Beauty


4. Fashion

Screen shot 2013-06-20 at 6.11.05 PM

5. Cookware