CPG March Madness kicked off with 64 brands on Monday, and now only the sweet sixteen remain in the tournament. We’ve had a number of blowouts and upsets. Here is a summary of the action you might have missed this week!
In the Food Conference
Breakfast and Lunch Division
Right off the bat – Kellogg’s Cornflakes caused two upsets, knocking out Cheerios’ who had almost 2x as many Facebook fans. Cornflakes then sent Nescafe (and its 16M fans) home in round two, proving engagement triumphs over reach. Doritos also upset Pringles AND Campbell’s – emerging the victor after its two hard-fought games. Despite Pringles’ having 21.7M more fans than Doritos. Once this match popped, the blowout never stopped. Doritos sailed past Campbell’s in round 2, earning a well-deserved spot in our CPG sweet sixteen.
Dinner and Dessert Division
Birds Eye upset veggie behemoth Green Giant in round 1, but was unable to knock out the comfort food classic Purdue Chicken in round 2. Ken’s Steakhouse Dressings caused an upset in their matchup against rival salad dressing Wish-Bone. Ken’s was quickly sent home after round 2 by another savory sauce, Ragu. The games between desserts were quite a treat. Fan favorite Oreo cookie played hard against rival cookie Chips Ahoy, proving cream filling always wins over chocolate chips. In the Candy vs. Cakes match ups, M&M’s upset Reese’s in round 1 and stunned Duncan Hines by doubling their score.
In the Household Goods Conference
Home and Family Division
In the locker room, Charmin wiped the floor with Cottonelle (341K fans to 807K fans) and knocked them clear off the toilet paper holder. Luvs our CPG Cinderella has overcome many challenges so far, upsetting rivals Pampers and Tampax. Many are hoping to see them take on Doritos in the final four matchup.
Health and Beauty Division
In the match ups over dental hygiene, Colgate rocked the competition and moved on to the sweet sixteen. Fan favorite Dove has sailed past their opponents, but will their real beauty be enough to topple Covergirl?