The First Annual Consumer Packaged Goods (CPG) March Madness Tournament
64 CPG Brands will compete to see whose Top 100 Facebook fans drive the most engagement according to Splashscore’s Fan Grader. During each round, Fan Grader will be used to score the brands last 100 Facebook page posts. Brands will earn points based on the total engagement their top 100 fans create with comments on the Brands last 100 page posts.
How It Works
We’ve narrowed down the enormous CPG world to two main conferences, each with four divisions. The Food Conference’s Divisions are Breakfast,Lunch, Dinner, and Dessert while The Household Goods Conference is made up of Home, Family, Health, and Beauty Divisions. Beginning on March 18th, they will battle it out to see which brand boasts the most engaged fans within their given bracket.
CPG March Madness will be scored using Splashscore’s Fan Grader. This tool measures the engagement of a brand’s Facebook Page based on the Comments generated on a brand’s last 100 posts. With total fan count determining the matchup favorite, the brand with the highest total engagement will be crowned the victor. If it comes down to a tie, the tiebreaker will be the average engagement index, which averages the numbers of Likes and Comments generated by a brand’s top fans.