#SplashBowl Determines Which SuperBowl Ad Made the Biggest Splash on Social Media.

By monitoring #SuperBowl in real-time across Facebook and Twitter, we determined which ads made the biggest impact on social media. Below are the final results of our data analysis, showing the top ten performers across all industries and the top two performers within each industry. Which was your favorite?

Top 10 Performing Brands Across All Industries:

Budweiser earned 512M impressions at $0.015 per impression.

Esurance earned 476M impressions at $0.008 per impression.

Auto - Domestic

Chevy:


Ford:


Chevy made a bigger splash.


Auto - Import

Toyota:


Volkswagen:


Toyota made a bigger splash.


Auto - Luxury

Audi:


Jaguar:


Audi made a bigger splash.


Beauty/Fashion

Axe:


H&M:


H&M made a bigger splash.


Beverage - Alcoholic

Budlight:


Budweiser:


Budweiser made a bigger splash.


Beverage

Coca-Cola:


Pepsi:


Coca-Cola made a bigger splash.


Candy

Butterfinger:


M&M’s:


M&M’s made a bigger splash.


Electronics

Microsoft:


RadioShack:


Microsoft made a bigger splash.


Financial

Bank of America:


Esurance:


Esurance made a HUGE splash, earning 476M impressions, at


Food

Cheerios:


Heinz:


Cheerios made a bigger splash.


Mobile

Sprint:


T-Mobile:


T-Mobile made a bigger splash.


Movies

Captain America:


Transformers:


Transformers made a bigger splash.


Snack

Doritos:


Wonderful Pistachios:


Doritos made a bigger splash.


Tax Software

Intuit:


TurboTax:


TurboTax made a bigger splash.


Web Services

GoDaddy:


Squarespace:


GoDaddy made a bigger splash.


Yogurt

Chobani:


Oikos:


Chobani made a bigger splash.



Contact Us!

Looking to make a Splash for your brand?

Activating influencers on social media can be tough. We're here to help.

Contact Us!